Our Content Writing Method

Writing Approach

When we create content for our clients we listen to their outcomes and the role or purpose the content needs to play.

To help achieve our clients goals we offer solutions that may involve:

  • Content Approach
  • Writing Methodology
  • Content Types
  • Writing Principles
  • Content Structure

Content Approach

Our Approach has three phases: Analyse, Organise, Present


Analyse the purpose of the document or page, the audience needs and the types of information.

This stage ensures task-oriented, reader-focused content.

Create an overall structure for the information, based on the results of the analysis.  

Good organisation is essential to a consistent, predictable document structure.

Clarify the information visually. Effective formatting helps maximise  accessibility.

Writing Methodology

We use a methods driven approach. This method ensures the written outputs are:

  • Accurate
  • Complete
  • Consistent
  • Written Efficiently

Content Types

The methodology uses content types these information types allow the writers to define structure and questions that need to be addressed. This ensures completeness. The core are

  • An arrangement of tasks among groups explaining how the groups interact.
  • The description of a process explains what happens during different stages over time.
  • This can include Treatments or Surgery
  • What happens when …, like a Post Operative Care Process
  • Explain the process by asking the question - What is next?


  • The underlying premises and rules of function giving rise to any number of techniques.
  • These elements remain consistent, no matter what is happening. 
  • What are the rules?
  • Why is this happening?


  • Notions, ideas, thoughts, or opinions of a topic
  • Simple definitions, What can be done What are your choices
  • Problem to Recommendation (check)
  • Advocate a position or course of action, 
  • Convince someone of proposition or advice
  • What are your options?
  • Outline options, alert, weigh, show feasibility


  • Information that is true and that can be observed.
  • What are the facts? Comparison Tables
  • How much, long, does this affect you,
  • Watch me. Tell me what is it like?


  • Something which can be divided into parts that have boundaries.
  • Explains the component parts (of structure or item) and how they interact, such as anatomy
  • What does it look like? Define the structure


  • The grouping of like items together, such as conditions
  • Separating them from unlike items.
  • What is normal?
  • What can go wrong? 

Writing Principles

Each topic needs to be assessed using the following content principles:

  • Chunking: Group information into small, manageable units.
  • Relevance: Place only information with a single, coherent purpose in one unit. Put transitions and nice-to-know information in separate units.
  • Labelling: Provide a label for each relevant unit of information.
  • Consistency: Use consistent words, labels, formats,
  • organisations, and sequences to present information.
  • Hierarchy of Chunking and Labelling: Organise small, relevant units of information hierarchically into larger groups and provide labels for each larger group.

Structured Content

Our team of writers create content using Structured Content to ensure

  • Logical content writing
  • Faster reader understanding
  • Easier navigation and flow
  • Better search engine optimisation (SEO)